How we review

What is an Asali review?

In one paragraph

An Asali review is a written review of your YouTube channel. It runs the Cold Viewer Test on your channel, maps your Click-to-Client path if you run a business, and ranks every fix: fix first, fix next, can wait. AI does the heavy lifting; a person checks every review before it reaches you.

Four layers, one review

01Cold Viewer Test
How your channel looks to someone who's never heard of you.
02Click-to-Client
For business channels: where viewers drop off before they hire you.
03Ranked fixes
Fix first, fix next, can wait. With the fix already drafted.
04Human check
Someone from the Asali team reads, cuts and adds before it's sent.

01 · The method

The Cold Viewer Test

We review your channel the way a cold viewer finds it: someone who's never heard of you. Five areas, all on public data from your channel page, your latest videos and Shorts, and your all-time best.

Would a stranger click?

Packaging

The topic is in the first words of each title
Titles survive being cut off on phones
Each thumbnail carries one idea at phone size
Thumbnail and title add to each other, not repeat
Titles use the words your viewers search for

Do viewers know when to come back?

Consistency

Upload rhythm over the last six months
Gaps and bursts
A pace you can actually keep
The channel says when new videos come

Does a new visitor see why to subscribe?

Channel page

Banner says what, for whom, how often
Trailer for new visitors
About section
Playlists organised by viewer problem

Is there one clear next step?

Path to clients

First two lines of descriptions, before "more"
One main link instead of many
Spoken ask matches the link
Pinned comment and channel header links

Where are you out of step?

Your niche

Video length vs similar channels
Upload pace vs similar channels
Use of Shorts
Title patterns that work in your niche

02 · For business channels

The Click-to-Client path

Your channel can get views and still bring no clients. We follow the four steps a potential client takes and mark where they drop off.

Finds your video
Do your titles use the words your buyers search for, not your industry's terms?
Understands it's for them
Does the title, thumbnail and first line speak to the person who'd pay you?
Trusts you
Does the channel page and content show who you help and how?
Knows how to hire you
Is there one clear link and one spoken ask, in every video?

We check whether your channel is set up to bring clients. We can't promise how many you'll get. See the Business review

03 · The result

Every fix, ranked

Fix first
What blocks everything after it. Usually packaging or a missing next step.
Fix next
Worth doing once the first fixes are live.
Can wait
Real, but small. Do it when you have time.

Each fix comes with steps to do it yourself, what to watch afterwards, and an option to have us do it.

04 · Who checks it

AI drafts. A person decides.

What AI does

Reads your titles, thumbnails, descriptions and upload history
Runs every check against the Cold Viewer Test
Drafts the fixes and rewrites

What a person does

Cuts anything that doesn't fit your channel
Adds what the AI missed
Makes sure every recommendation is something you can act on

What we see

Everything public on your channel page
Your latest videos and Shorts, plus your all-time best: titles, thumbnails, descriptions, dates
Similar channels in your niche

What we don't see

CTR, retention, traffic sources, revenue (Studio insights, coming soon)
Anything behind your login. We never ask for access.